Marketing & AdTech.
Attribution you can defend in a board meeting.
Drema builds marketing and advertising technology: event and attribution pipelines, customer data platforms, campaign tooling and personalisation. With third-party cookies degraded and consent enforced, the work has shifted to first-party data collected properly and modelled honestly.
What this sector
actually deals with.
Every channel claims the same conversion, so reported ROAS exceeds actual revenue. Customer data is fragmented across tools that each hold a partial profile. Tracking was built before consent mattered and now creates legal exposure.
Systems this sector
keeps needing.
The parts of a marketing & adtech platform that carry the weight. Not everything at once — we build the one that unblocks you first.
First-party event pipelines
Server-side collection that survives browser restrictions, with consent enforced.
Identity resolution
Stitching touchpoints into one customer view without over-claiming certainty.
Attribution modelling
Multi-touch and incrementality views that acknowledge their own limits.
Campaign and audience tooling
Segment building and activation across channels.
Personalisation
Content and offer selection driven by behaviour rather than assumption.
Where the work
pays for itself.
The problems marketing & adtech teams bring us most often. If one of these is costing you money today, it is worth a conversation.
Honest attribution
Replacing last-click with a view that survives scrutiny.
Customer data platform
One profile assembled from web, app, CRM and support.
Consent-compliant tracking
Analytics that keep working under consent rules.
Lifecycle automation
Triggered journeys based on real behaviour.
Not on this list? Sector problems rarely fit a template — tell us yours.
What shapes a build
in this sector.
These are the things a generalist team discovers late and prices badly. We design around them from the first week.
- DPDP and GDPR consent requirements for tracking
- Third-party cookie deprecation and platform restrictions
- Attribution uncertainty that must be communicated, not hidden
- High event volume at low cost per event
How we usually
engage here.
The services marketing & adtech clients most often start with.
Marketing & AdTech
questions.
Straight answers, including where we are not the right team.
Can you fix our attribution?
We can make it defensible. Multi-touch modelling plus incrementality testing where the spend justifies it, with uncertainty stated rather than hidden. Any model claiming precise credit allocation across channels is overselling what the data supports.
Does tracking still work with consent requirements?
Yes, when built for it — server-side collection, first-party context and consent enforced at the collection point rather than bolted on. Analytics quality actually improves once you stop relying on third-party cookies.
Do we need a CDP product?
Not always. If you have a warehouse and a few sources, a well-modelled customer view in the warehouse often does the job for a fraction of the licence cost. We will tell you when buying is genuinely better.
Can you build personalisation?
Yes, starting with rules and behavioural segments, moving to model-backed ranking once there is enough data. Personalisation on thin data mostly generates confident-looking noise.
Building for marketing & adtech?
Bring the problem as it actually is, constraints included.
You will get a straight answer on whether we are the right team.