Empty States Are Not Edge Cases
Every user sees the empty state before they see the full one. Designing the zero-data, error and loading screens that decide whether people continue.
7 min read
50 articlesNotes from
Notes from
building things.
What we have learned shipping AI systems, SaaS platforms and industry software — including the parts that went wrong. Written by Purushottam Kumar Suman.
LatestProduct & Design
Onboarding Is Where Trials Are Lost
Most SaaS churn happens before anyone uses the product properly. How to find the moment people stop, and design the path to first real value.
Purushottam Kumar Suman8 min read
Design for the Mid-Range Android Phone, Not Your Laptop
In India the median user is on a mid-range device with variable connectivity. What that means for images, fonts, JavaScript and interaction design.
8 min read
Accessibility Is Much Cheaper Before Launch
Semantics, focus order, contrast and keyboard paths cost little during the build and a great deal afterwards. A practical WCAG AA working method.
8 min read
Deciding What to Build Next, With Evidence
Roadmaps built from the loudest request produce products nobody loves. A method for weighing requests against usage, revenue and cost of delay.
8 min read
Pricing Pages That Do Not Confuse People
Confusion converts worse than a high price. Structuring plans, choosing the value metric, and removing the questions that stall a decision.
7 min read
Design Systems That Survive Three Teams and Two Years
Most design systems decay into a component library nobody follows. What makes tokens, documentation and governance actually hold as a product grows.
8 min read
The First Run Decides Retention More Than Features
Day-one experience predicts day-thirty retention better than functionality does. What to fix first when people try the product once and never return.
7 min read
Microcopy That Removes Hesitation
Button labels, field hints, confirmations and error messages. The smallest text in the product does the most work at the moments that matter.
7 min read
Prototype Before You Commit Engineering
A week of prototyping routinely saves a quarter of building. What to prototype, at what fidelity, and how to test it so the answer is trustworthy.
7 min read
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