Compliance & Regulation

IRDAI Rules for Insurance Apps and Digital Claims

Electronic policies, customer information sheets, KYC, cashless claim timelines, data storage and cybersecurity. IRDAI requirements that shape insurance apps and claims software.

Purushottam Kumar Suman
Purushottam Kumar Suman
Founder & CEO, Drema AI
8 min read
Insurance documents being reviewed

IRDAI rewrote much of its rulebook in 2024, replacing dozens of older regulations with a smaller set of principle-based regulations and master circulars. For anyone building an insurance app, a distributor portal or a claims system, the practical effect is a set of timelines and disclosures that software has to enforce.

01

Who can sell insurance online

Only insurers and licensed intermediaries can solicit and sell insurance: corporate agents, brokers, web aggregators and insurance marketing firms, among others. A technology company without a licence can build and run software for them but cannot itself solicit. Online sales run on an Insurance Self-Network Platform under IRDAI's e-commerce guidelines, and the app must show the licensed entity's name and registration details.

02

Disclosures and the purchase journey

The purchase flow has required content at specific points.

Customer information sheetA standard summary of the policy in simple language: cover, exclusions, waiting periods, limits and claim process
KYCIdentity verification at purchase for all policies
Electronic policyPolicies issued in electronic form, with an e-insurance account option
Free-look periodA window after receipt in which the customer can cancel; show the dates in the app
No forced bundling or dark patternsClear consent for each product and add-on
Proposal form and declarationsCaptured digitally with a record of what the customer was shown
03

Claim timelines in health insurance

IRDAI's 2024 master circular on health insurance set tight timelines for cashless claims. Claims software has to track these clocks and escalate before they expire.

A three-hour discharge rule is not met by people working faster. It is met by a workflow that routes, reminds and escalates.

1 hour
To decide a cashless authorisation request
3 hours
For final authorisation on discharge
Tracked
Every claim's status visible to the policyholder
04

Claims features to build

Whether for an insurer, a TPA or a hospital desk, a claims system needs the following.

Digital intimationFrom app, WhatsApp, web or hospital portal
Document checklist by claim typeWith upload from phone and automatic quality checks
Timers and escalationsFor each regulatory timeline
Query managementAll queries raised together, not one at a time
Claim status trackingStage-wise status for the policyholder
Reasons for deduction or rejectionRecorded against policy terms and communicated
Payment and settlement letterDirect to bank account with a breakdown
Health claims exchange connectivityFor standard, machine-readable claims between hospitals and insurers
05

Data and cybersecurity

IRDAI's Information and Cyber Security Guidelines, issued in 2023, apply to insurers and to intermediaries, with requirements scaled by type. They cover governance, data classification, access control, application security, vendor risk, incident reporting and an annual independent assurance audit. Policyholder records must be held in data centres located in India. The DPDP Act applies in addition.

Board-approved security policyData classificationAccess control and MFASecure SDLCVAPTVendor due diligenceIncident reportingAnnual auditRecords stored in India
06

Grievances and the wider ecosystem

Apps must show how to complain to the insurer's grievance officer and how to escalate to IRDAI's Bima Bharosa portal and the Insurance Ombudsman. Two industry platforms are changing integrations: Bima Sugam, a common marketplace for policies and services being rolled out in phases, and the National Health Claims Exchange for health claims. Design integrations so these can be added as channels.

Sources · last reviewed October 1, 2026

This article explains what to build, not legal advice. Rules change; confirm against the current official text before relying on it.

Purushottam Kumar Suman
Written by
Purushottam Kumar Suman
Founder & CEO, Drema AI

Founder and CEO of Drema AI. Builds AI systems, SaaS platforms and industry software — and writes about what actually survives production.

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